Privacy Policy

Last Updated: November 27, 2025

1. Introduction

APPWELL LIMITED ("Genve," "we," "our," "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI video translation service at https://genve.ai ("Service").

By using our Service, you consent to the data practices described in this Privacy Policy. If you do not agree with these practices, please do not use our Service.

2. Information We Collect

2.1 Personal Information

We collect information you provide directly to us:

  • Account Information: Name, email address, password
  • Billing Information: Payment card details, billing address (processed securely by Stripe or Lemon Squeezy — we do not store full card numbers)
  • Communications: Support tickets, emails, feedback you send us

2.2 User Content

When you use our Service, you upload videos, images, and audio files ("User Content"). This content is processed to provide our translation and lip-sync services.

2.3 Biometric Information

To provide our AI Lip-Sync feature, we process facial geometry data solely to synchronize lip movements with translated audio. This data is ephemeral (temporary), not used for identification, and is deleted immediately after processing completes.

2.4 Automatically Collected Information

  • Device Information: Browser type, operating system, device identifiers
  • Usage Data: Pages visited, features used, time spent on the Service
  • Log Data: IP address, access times, referring URLs
  • Cookies & Similar Technologies: See Section 7 below

3. How We Use Your Information

We use collected information to:

  • Process your videos, generate translations, and render lip-synced output
  • Manage your subscription, process payments, and send receipts
  • Send service updates, respond to inquiries, and provide customer support
  • Analyze usage patterns to improve features and user experience

Quality Assurance: During our Beta phase, in rare cases for quality assurance or debugging, authorized personnel may access specific inputs to improve model performance. This access is subject to strict confidentiality agreements and is logged for accountability.

4. Data Sharing & Sub-processors

We may share your information with:

Service Providers:

  • Cloud Infrastructure: Trusted cloud providers (AWS, Vercel) for hosting and storage
  • AI Infrastructure Partners: Specialized AI model providers for video processing
  • Payment Processors: Stripe and/or Lemon Squeezy for secure payment handling
  • Analytics: PostHog for privacy-focused product analytics
  • Authentication: Clerk for secure user authentication

Legal Requirements: We may disclose your information if required by law, court order, or governmental authority, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred. We will provide notice before your data becomes subject to a different privacy policy.

5. Data Retention

  • Account Information: Until account deletion
  • Original Videos: 30 days after upload
  • Generated Outputs: 30 days after generation
  • Biometric Processing Data: Immediately after processing
  • Billing Records: 7 years (legal requirement)
  • Usage Analytics: 24 months

Original videos and generated outputs are stored for 30 days to allow you to download them. After this period, they may be automatically deleted. You can request earlier deletion at any time.

6. Data Security

We implement industry-standard security measures to protect your data:

  • Encryption in Transit: All data transmitted to/from our servers uses TLS 1.3 (HTTPS)
  • Encryption at Rest: Stored data is encrypted using AES-256
  • Access Controls: Role-based access with multi-factor authentication for employees
  • Regular Audits: Security assessments and penetration testing
  • Incident Response: Documented procedures for data breach notification

7. Cookies & Tracking Technologies

We use cookies and similar technologies for:

  • Essential Cookies: Required for authentication and security
  • Analytics Cookies: To understand how you use our Service (PostHog)
  • Marketing Cookies: To measure advertising effectiveness (can be disabled)

You can manage cookie preferences through your browser settings. Disabling essential cookies may affect Service functionality.

8. Your Rights (GDPR & CCPA)

GDPR Rights (EU/EEA Residents):

  • Right to access your data
  • Right to rectification
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object
  • Rights related to automated decision-making

CCPA Rights (California Residents):

  • Right to know what data we collect
  • Right to delete your data
  • Right to opt-out of data sales
  • Right to non-discrimination
  • Right to correct inaccurate data
  • Right to limit use of sensitive data

We do not sell your personal information. To exercise any of these rights, contact us at support@genve.ai.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • Data Processing Agreements with all sub-processors
  • Compliance with the EU-U.S. Data Privacy Framework where applicable

10. Children's Privacy

Our Service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal data, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Effective Date." For significant changes, we may also send an email notification.

We encourage you to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

APPWELL LIMITED
Data Protection Officer: support@genve.ai
General Inquiries: support@genve.ai

EU Representative: For inquiries from EU residents, you may also contact our EU representative at support@genve.ai